Online platforms have a hard time combating hate, hate speech, explicit content and other NSFW material. Most of the solutions are rule based keyword approaches which are brittle and can be bypassed easily. At PayPal, we have a wide range of user generated content and there is a great need to automatically identify and flag hate, explicit and other typologies, to improve user experience and adhere to regulatory policies. In this talk we showcase how AI can help us identify such content with great precision.